Posted by & filed under Uncategorized.

 

CONTACT HOURS: 2.00

AOTA CEUs: 0.20

 

You Are Not Enrolled In This Course.


Course Description

An effective, well-developed marketing strategy is one of the most important documents you will create in your business. This document communicates what customers receive from your company and helps secure customers for the future. Marketing strategies take time, resources, and money to implement. Since all three are often in limited supply (especially for new companies), an effective marketing strategy must be carefully and thoughtfully designed and measured.

Purpose/Goal

The outcome of this course is for the learner to explain how to effectively develop a marketing strategy for a health and wellness business. The purpose of marketing for business success, the difference between marketing and sales, effective ways to conduct marketing research, the four Ps and five Fs of marketing, ways to define a target market, product profiles and life cycles, marketing vehicles and tactics, and issues to consider when marketing on the Internet are discussed.

Course Objectives - Upon completion you will be able to do the following:

  1. Describe the purpose of marketing for business success.
  2. Explain the difference between marketing and sales.
  3. Discuss effective ways to conduct market research.
  4. Describe the four Ps and five Fs of marketing
  5. Identify ways to define a target market.
  6. Describe the characteristics of the product profile and product life cycle.
  7. Compare and contrast various marketing vehicles and marketing tactics
  8. Discuss issues to consider when marketing on the Internet.

Course Content

Target Audience

Nurses, health care professionals, and interested individuals

Criteria for Successful Completion

Complete the course post exam (CE Test) with a score of 80% or greater. Complete all fields of the course Evaluation Form.

Certificate of Completion is provided for individual courses once the course post exam is passed per criteria above.

Certificate of Completion is provided for certificate programs once all of the courses within the certificate program have been successfully completed per criteria above.

Practice Level (For Occupational Therapy Only):  Beginner/Introductory

Content Focus (For Occupational Therapy Only):  Professional Issues

Commercial Support No commercial support has been received for this activity.

Complementary and Alternative Health

Entrepreneurship

Healing Environments

Holistic Health

Management and Leadership

Nutrition

Stress Management

Wellness

Acupuncture

Dietetics/Nutrition

Fitness

Health Care Administration

Health Education

Marriage and Family Therapy

Massage Therapy

Nursing

Occupational Therapy

Other

Physical Therapy

Psychology

Respiratory Therapy

Social Work

American Board of Managed Care Nursing - The American Board of Managed Care Nursing recognizes all of ALLEGRA Learning Solutions' ANCC accredited courses for continuing education credit for Certified Managed Care Nurses (CMCNs).

ANCC—American Nurses Credentialing Center - ALLEGRA Learning Solutions, LLC is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center's Commission on Accreditation.

AOTA - American Occupational Therapy Association - American Occupational Therapy Association

ASWB - Association of Social Work Boards - ALLEGRA Learning Solutions, LLC, #1269, is approved as a provider for social work continuing education by the Association of Social Work Boards (ASWB) www.aswb.org, through the Approved Continuing Education (ACE) program. ASWB Approval Period: 04/22/2015–04/22/2018.

California Board of Behavioral Sciences - California Board of Behavioral Sciences Provider Number PCE 1564. Course meets the qualifications for the stated hours of continuing education credit for MFTs and/or LCSWs as required by the California Board of Behavioral Sciences.

California Board of Registered Nurses - Provider approved by the California Board of Registered Nursing, Provider # CEP 14693 for the number of hours stated.

California Department of Health, Aid, and Technician Certification Section - The California Department of Health, Aid, and Technician Certification Section accepts continuing education offered by CA-BRN approved providers.

District of Columbia Board of Nursing - ALLEGRA Learning Solutions (CE Provider # 50-12076) submits all continuing education records to CE BROKER after successful completion.

Florida Board of Massage Therapy - ALLEGRA Learning Solutions, LLC is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center's Commission on Accreditation.

Florida Board of Nursing - ALLEGRA Learning Solutions, LLC is accredited as a provider of continuing education by the Florida Board of nursing (CE Provider # 50-12076).
Courses are automatically submitted to CE Broker.

Florida Board of Nursing — Certified Nursing Assistants - ALLEGRA Learning Solutions (CE Broker Provider # 50-12076) submits all continuing education records to CE Broker after successful completion.

Florida Board of Respiratory Care - ALLEGRA Learning Solutions (CE Broker Provider # 50-12076) submits all continuing education records to CE Broker after successful completion.

Florida Council of Dietetics and Nutrition - ALLEGRA Learning Solutions (CE Broker Provider # 50-12076) submits all continuing education records to CE Broker after successful completion.

Florida Council of Licensed Midwifery - ALLEGRA Learning Solutions (CE Broker Provider # 50-12076) submits all continuing education records to CE Broker after successful completion.

NAADAC - The National Association of Alcohol and Drug Abuse Counselors - ALLEGRA Learning is an approved provider with the National Association of Alcohol and Drug Abuse Counselors (NAADAC) (Provider #813).

NCBTMB -National Certification Board for Therapeutic Massage & Bodywork - ALLEGRA Learning Solutions, LLC is approved by the National Certification Board for Therapeutic Massage & Bodywork (NCBTMB) as a continuing education Approved Provider. Provider Number 451562-11.

ALLEGRA Learning Solutions courses are acceptable for continuing education in...

All States

Jurisdictional Requirements

Continuing education (CE) licensing requirements vary by jurisdiction, are not well defined, and may change. These CE requirements may vary in terms of the number of hours required to the types of courses that must be taken. ALLEGRA Learning Solutions recommends you contact your licensing board or accrediting organization for the latest continuing education requirements of your state or territory. Compliance with CE requirements is the responsibility of the individual health care provider. Health care providers must understand the CE requirements in their jurisdictions, and be sure they are up-to-date on any rule changes that affect their license. For further information, please see our Accreditation information page.

Accommodations for Disabilities

Every effort will be made to accommodate your special needs. To request accommodations, please contact ALLEGRA Learning Solutions at Contact Us.

Conflicts of Interest and Relevant Financial Relationships

The authors/planning committee members have no conflicts of interests or relevant financial relationships to declare relevant to this activity.

Non-endorsement of Products

Accreditation refers to recognition of continuing nursing education only and does not imply ALLEGRA approval or endorsement of any commercial product.

Off-label Use of Products

None of the authors intend to discuss off-label uses of drugs, mechanical devices, biologics, or diagnostics not approved by the FDA for use in the United States.

Instructors

Cyndie Koopsen, RN, BSN, MBA, HNB-BC, RN-BC, HWNC-BC
Caroline Young, MPH

Expiration Date

June 12, 2020

Best Practices

ALLEGRA Learning Solutions, LLC is committed to the development of education programs with the highest quality content. We have a financial interest in the courses we provide. We adhere to strict quality processes in our course creation and delivery. Each course is rigorously researched, peer-reviewed by an external entity, unbiased, and developed to provide current, professionally-relevant, evidence-based materials. We comply with all applicable local, regional, state, and/or national laws and regulations. Integrity, maintaining and exceeding accreditation standards, and the use of ethical, sound business principles are also basic tenets of our philosophy. Images are for illustrative purposes only. Persons depicted are models. The stock photography company retains all model releases.

Course Materials

  • Computer
  • Internet Connection
  • Speaker Volume "ON"